This course provides a study of the tourist transport system and the way in which it is organised and managed.
Introduction to the tourist transport system
- Tourist transport concepts and methods of analysis
- Demand for tourist transport products, services and information
Organising the tourist transport system
- Supply of tourist transport products, services and information
- Macro-environmental factors affecting tourist transport
Managing the tourist transport system
- Business strategies relating to the management of tourist transport
- Future challenges and opportunities for tourist transport
Holloway, J.C. and Taylor, N. (2006). The business of tourism. 7th edition. Pearson Education Limited, Essex. ISBN: 0-273-70161-4
Page, S. (2005). Transport and tourism: global perspectives. 2nd edition. Pearson Education Limited, Essex. ISBN: 0-13-124945-2