4 hours of lecture per week. The lectures will be in English. An compulsory project must be submitted during the semester.
Compulsory exercises must be submitted and an oral presentation must be made by a specified date.
4-hour written final examination counts 80% of the final grade. Compulsory exercises and class participation count 20%.
The course will give an overview of the incentives and opportunities resulting from the development of e-business. Furthermore, there will be a discussion of relevant economic concepts, the character of organizations, participation in this new market place and use of information technology, which has caused a transition from traditional to electronic for the purpose of creating larger and faster increases in the value chain.
The course covers the transition from traditional to electron business. The following concepts are discussed:
- Incentives and problems in e-business
- Transition strategies for e-business
- Legal rights and problems and technical standards for cooperation
- Trade and trade channels: buyer, seller, distributors, competitors, network economics, lock-in
- New business structures: within companies, between companies, virtual business, models for trade between companies (B2B) and between companies and customers (B2C)
- Customer relations management (CRM)
- Supply chain management (SCM)
- Electronic document exchange
- Electronic payment, security
- Network infrastructure and internet technologies for e-business
- Pricing policies pricing of services
- Planning e-business to generate value increases
A required project must be handed in. The groups can consist of 1-2 students. The groups will be give a list of topics to choice from – only one topic per group. At least one person from each group will present the project. Projects may be reviewed by peer-review.
